过去的一年充满了不确定性，带来了社会文化的重要转型：

Despite its tumultuous uncertainty, the past year has anchored several cultural movements:

业主和开发者们现在有机会可以改变高尔夫球场单一用途的模式，令其吸引更广泛的受众。

Owners and developers now have an opportunity to adapt the current single-use model and make golf resorts more attractive to a broader audience.

与此同时，高尔夫运动正盛行。

Golf, meanwhile, has surged.

然而，这些面积达90至100公顷的开阔场地，往往一天接待不到200人。这些高尔夫球场的开发往往出于以下两点原因：

However, these huge land parcels, sometimes as large as 90–100 hectares, are often used by fewer than 200 people a day. Their development is mostly driven by one or two factors:

没有人会质疑后者的持续有效，但是有迹象显示，在有些地方，前者已经越发不重要。这就带来了问题：如何在特定的地点和市场中重塑高尔夫体验？我们见证了生活方式酒店以及酒店中家庭类设施的增长，现在迎来高尔夫的闪光时刻。高尔夫度假区业主和开发商现在可以改变球场单一化使用的现状，令其吸引更广泛的受众。将球场及周边社区打造得更具实用性和可持续性，并带来更多的收入。

Nobody doubts that the second point remains valid, but evidence does suggest that, in some locations, the first argument gets weaker and weaker. Which begs the question: how can the golf experience be reimagined for specific locations and markets? Just like we’ve witnessed the rise of lifestyle hospitality and family amenity, golf too can have its moment. Owners and developers now have an opportunity to adapt the current single-use model and make golf resorts more attractive to a broader audience. And make the land and surrounding community more useful and sustainable. And the parcel more profitable.

当然，有人肯定会问：即使在全球疫情之下，高尔夫运动也依然盛行，那么还有必要考虑这些吗？

Of course. it’s fair to ask: if golf is already enjoying success, even during a global pandemic, are these considerations necessary?

是的，有必要。这一年发生的文化转型，赋予我们响亮而肯定的回答。

These cultural movements lead us to answer that question with a resounding yes.

我们可以充分利用这些文化转型所带来的机遇，设计出吸引更多业主的全年适用性社区。

By addressing the opportunities that have been elevated by this year’s cultural shifts, we can design communities with year-round appeal to a more diverse population of invested residents.

版权声明：本文版权归原作者所有，请勿以四川省农竹建筑景观设计有限公司编辑版本转载。如有侵犯您的权益请及时联系，我们将第一时间删除。